Essay·1979
Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman & Amos Tversky·Princeton University
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Document Details
Author
Daniel Kahneman & Amos Tversky
Institution
Princeton University
Year
1979
Topic
Behavioral Finance & Decision Making
Source Type
Essay
Abstract
Kahneman and Tversky's seminal paper introducing prospect theory, demonstrating that people evaluate gains and losses asymmetrically — the theoretical foundation for understanding investor behavior.
